Clever — Smart Cart Media for Retail Chains
Personalized In-Store Retail Media
The digital form of outdoor advertising is one of the most modern forms of communication.
One Screen. One Recipient. Every Aisle.
The only in-store media format that travels with the shopper across the entire store visit — not fixed to a single location.
In-store retail media is the fastest-growing segment of the global advertising market, projected to reach $580 billion in the US alone by 2026 (eMarketer). Yet over 99% of retail media budgets remain allocated to online channels — not because in-store doesn’t work, but because measurement infrastructure has historically lagged behind digital.
The Clever system by Solution SCA closes that gap. Unlike fixed DOOH screens that broadcast to an undefined audience at a single store location, Clever delivers a different message to each shopper based on their real-time position within the store — dairy aisle, snack section, checkout approach. One screen. One recipient. Always at the moment of purchase decision.
Shoppers themselves pick up the Clever-equipped cart — no opt-in required, no behavior change needed.
One screen. One recipient. Every aisle. Every visit.
Rental model. No capital investment. Scales from 50 to 50,000 units..
Clever is the only smart cart display system of its kind successfully commercialized at scale. Active deployments: SPAR and Eurospar Austria, Stockholm region Sweden (225 units at Barkarby), E.Leclerc Poland and Andorra. Strategic partner: POS Media Poland — European leader in shopper marketing.
FCC certified (ID: 2BADWONETOONE) for the United States. ISED certified (ID: 313230OTO024) for Canada. Exhibited at NRF 2025 in New York.
The addressable market exceeds 100 million shopping carts worldwide. Solution SCA is a member of MAGO Group since 2026.
Ready to deploy Clever in your retail chain? Contact us: office@solutionsca.pl
What retail chains are currently using the Clever system?
Active deployments include SPAR Market Puch-Urstein and Eurospar Innsbruck in Austria, two locations in the Stockholm region of Sweden including Barkarby with 225 active units, E.Leclerc in Radom (Poland) and E.Leclerc in Andorra. Solution SCA is a strategic partner of POS Media Poland, the European leader in shopper marketing, connecting Clever to a pan-European retail media distribution network.
What is the cost model for deploying the Clever system?
The Clever system operates on a rental model — no capital investment is required from the retailer. Solution SCA covers hardware, the Immensus CMS platform, campaign management, analytics and servicing throughout the cooperation period. The rental cost is significantly lower than competing digital signage projects of comparable reach.
How does the Clever system measure advertising effectiveness?
The Immensus CMS platform generates daily impression reports tracking shopper exposure, time in specific store zones, and demographic patterns by time of day, age and gender. Campaign results can be correlated with POS data to measure sales uplift. Research conducted with the University of Innsbruck validated the system’s measurable impact on shopper behavior and purchase decisions.
Is the Clever system available outside Europe?
Yes. Solution SCA received FCC certification (ID: 2BADWONETOONE) for the United States and ISED certification (ID: 313230OTO024) for Canada in 2024, clearing the path for North American commercial deployment. The company exhibited at the National Retail Federation Big Show in New York in January 2025. Contact office@solutionsca.pl to discuss deployment.