Market
Digital outdoor advertising
The digital form of outdoor advertising is one of the most modern forms of communication.
Precise messages, valuable data
A medium that targets a potential audience
Digital Out Of Home is the fastest growing advertising market in the world with a very high potential for further growth. Despite the advantages of DOOH over many other communication channels, it has lacked the final link that would allow the message to be translated into the recipient’s decisions as effectively as ever.
The typical DOOH consists of screens broadcasting a message to an undefined audience. Solution SCA is changing the rules of the game. We deliver a message with a very large reach by always presenting it One To One. ONE SCREEN – ONE RECIPIENT, always at the right time, in the right place and with the right audience at the time of the purchase decision, with the carrier customizing the message based on multiple parameters.
The store customers themselves invite the screen cart into the shopping world.
The effectiveness of the One To One system is confirmed by very high rates of prompted and unprompted recall, as well as sales increases of products presented on One To One that are unattainable anywhere else.
It’s a form of messaging that doesn’t require the recipient to do anything extra or change their behavior, which is why the system has had high reach from day one, capturing the attention of millions of store shoppers regardless of age or gender. What’s more, it’s accepted and even desired by them, as multiple studies have confirmed.
No other medium delivers such immediate results.
It is also unique in that each customer personally collects data for the system, allowing for the creation of precise maps of customer behavior, taking into account many variable parameters, expressed in automatic reports available the very next day.
Implementing the system in any store is extremely simple. There are virtually no technical requirements, no additional approvals are needed and the installation does not interfere with the store’s infrastructure. Implementing several hundred units in a single store takes just a few hours and consists of replacing an old shopping cart handle with a One To One handle. 1 cart in 1 minute.
The system requires no capital investment and is easily scalable.
One To One is the only system of its kind that can be deployed in hundreds of screens in a single location, and its cost, based on a rental model, is many times lower than other seemingly competitive projects.
Solution SCA guarantees reliability throughout the period of cooperation. It has proven itself from a business, operational management and technical perspective.
One To One is the only system of its kind that has been successfully commercialized and the market potential seems unlimited. There are over 100 million shopping carts, airport carts and other types of carts worldwide.
One To One is changing the rules of the game. Change them with us.