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Shopping Cart Advertising ROI: What the Data Shows in 2026

Shopping Cart Advertising ROI: What the Data Shows in 2026

The short answer: In-store retail media campaigns for CPG brands deliver an average 14% incremental lift in sales, 4.7x ROAS when closed-loop measurement is in place, and ad recall rates significantly above digital alternatives. The longer answer involves...
Solution SCA on NRF 2025

Solution SCA on NRF 2025

NRF 2025 was a big success for Solution SCA! Thank you to everyone who contributed to making this event so fruitful. We confirmed that we have a unique solution on a global scale with great potential. This big interest in our company confirms that we are on the right...